The modern app market is teeming with different solutions that can help users virtually solve any problem they might confront in their daily lives. Apps help people save money, pay their bills, make new friends, book hotels, and much more. No wonder many startuppers want to tap into this area. And today, more and more beginner appreneurs set their sights exactly on the mobile app market and use professional iOS or Android app development services. As with any app, the mobile app development process involves many steps you need to take to insure your product is a success. Still, today’s post is going to focus exclusively on how to make a great app concept and validate it.
Why Is It Important to Validate Your App Idea?
There are a couple of things you need to take into consideration before you dive into the development process. First of all, you should remember that every new app that aims to hit the market needs to offer a specific solution to an existing problem your intended users might experience. And the second important thing is your ability and intention to invest enough time and resources into your future app’s design, features, scalability, marketing, and more. In other words, you need to make sure your product is well-prepared and well-executed.
As with any startup, you’ll run some risks, have certain doubts, and encounter certain difficulties at the initial stage of the development lifecycle. But once you’ve ventured into the app development quest, you should be determined to complete it with flying colors. And for this, you need to consider the following steps.
#1 Market Researching
No matter how ingenious your app idea may appear, you need to research the niche you aim to enter. Today’s app market is a highly competitive place and you need to make sure the idea you want to put into practice is viable and actually worth a try. For this, you will want to define and understand your potential audience, the users that might be willing to download your product and interact with it. Once you determine your users’ pain points, you will be able to come up with effective enough solutions.
Next, take a look at your major rivals that dominate your niche. You may draw some valuable insights from your competitors’ experience and methods they use to make profit.
- Note that there is no need to try to go big from the very start. You might aim for some micro-niche first that will allow you to grow gradually and scale up. Of course, you shouldn’t expect impressive traffic rates from it, yet it may yield higher conversions.
To make a successful app concept, you’ll want to put out feelers to your potential users. Try and ask people what they think about today’s app market and the solutions they find most helpful. Ask how they envisage their ideal application or what annoys them most and ruins their UX entirely. Such services as Quora and other forums might come in particularly handy.
To identify the most promising trends and tap into them, use good old Google tools, including Google Keyword Planner. Conduct questionnaires and polls among those who are most likely to use your future product. Once you collect feedback, you’ll make valuable conclusions that will help you improve your app and make it more user-friendly.
#2 Finalizing Your App Idea
Once you’re done researching the market, you can proceed to the next stage where you can finalize your killer app idea. At this point, you need to clearly show your intended audience how your product can benefit them, which involves creating a value proposition for your app. Show your users how you can stand out from your competitors, consider showcasing your app’s unique selling points.
Here, you also want to map out your user flow and identify your app features that will represent the most value to users.
It’s also important that you jot down the sequence of actions your users will want to do within your software product. In other words, provide a short and plain language description of your app features your potential customers will need to employ to perform a certain action with your app. This can be successfully sketched in a list of user stories.
#3 Strategizing
Not to end up with an underperforming product, you’ll need to figure out a workable app strategy finalized in its business plan. For this, you need to outline the specific business goals you want your app to accomplish within a given timeframe. Make sure they are realistic and time-bound. It would be a wise idea to start by outlining several most critical actions you want your audience to accomplish within a month using your solution.
Furthermore, you need to decide on the content you’ll use in your app. Once your users start to actively interact with your product, they will need to start being informed of what’s going on. So, it’s a good idea to figure out welcome messages, pop-up instructions, and notification content at this stage.
Strategizing also involves deciding on technologies and tools that will actually help flesh out your app. Pick the development approach to build a successful mobile app. Based on your specific needs, you might go for a web app, native (one platform or both iOS/Android), or hybrid one. And here you’ll want to check out the website at https://anadea.info/services/mobile-development/ios-development.
Last but not least, figure out the budget required to design an app of your dream. The most important things that need to be factored in are the development company you hire, complexity and number of app features, techs and tools employed, deployment costs, marketing, etc.
